To its inhabitants "cachanillas" is denominated to them. The Cachanilla is a wild plant of fresh aroma used by the native settlers to make huts. The first racially mixed colonos used this metodo primitive of construction along with marinates of mud dried to the sun. Originally it was applied single to the inhabitants of the Valley of Mexicali, although it is spoken of a tradition that applies it to the inhabitants of Santa Rosalía in South Baja California. Author Antonio Valdéz Herrera world-wide immortalized the gentilicio in his run "Pure Cachanilla" interpreted by Caín Corpus in years 60.
Baja California has an enormous potential within Mexico, due to its strategic geographic location and to the peculiar characteristics of its geologic development due to as it exists the ample variety of flora and fauna within the peninsular bulk and the Gulf of California with which it is contiguous, as well as the variety of climates and landscapes.
A factor that favors the industry of the tourism, is the vicinity of California and the proximity of the state of Nevada, states which more discharges of the United States of America have one of the rents percápita and whose residents practice the way tourism cotidiana.En general terms, the tourism that at the moment goes to the peninsula composes among others, by distant people which they look for an ideal place to live in contact with the nature, enjoying silence and the urban services like banks, houses of currency exchange, medical attention, North American and local communications, newspapers in its language, which to translated in a population of thousands of permanent residents between Beaches of Rosarito, Cove and all south of the State.
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